As a small business owner or entrepreneur, understanding what should be included on social media and what should be avoided—aka what spooks your audience and makes them run for the hills—is crucial to creating engaging, successful campaigns and lasting customers.

Here are 10 things that may be haunting your social media efforts and how to avoid them.

Ready to set your out of office and get away for a week or two? Here is how a Social Media Consultant gets ready to take a step back from social media and enjoy time off during the summer!

So I can’t express how thrilled I am that one of my favourite local events—Social Media Day Halifax—is back in person this year. This year, I’ll be presenting and have a few reasons why you should mark your calendar for June 10th 2022.

There are many levels in the video editing world—from beginner to expert, from storyteller to clipper. Videos aren’t all simple, and they fall into dramatically different categories. Here are the tools/apps that I use:

For some business owners already handling so much for their business, the additional work of creating a hashtag strategy might seem over the top, but hashtags are vital to success on social media. Here’s why.

Hiring a social media consultant saves you time in the long run, but in some cases, you’d be better off hiring someone internally to do the work for you.

Before you make a decision, ask yourself a few of these questions

Instagram is a powerhouse platform that functions in 7 ways for your business, so you can invest your time into growing your content diversity without needing to pander to multiple platforms.

Here are the 7 ways you can use Instagram for your business.

Instagram Stories are an Instagram feature that enables users to post content (either an image or a video) that disappears after 24 hours (unless it’s saved to your highlights). Here are 30 prompts to get you started.

Lights, Camera, Live! Here’s why you should be using Live Content in your social media mix in 2021 with 15 ideas that you can use in any industry.

As we come into a new year, it’s important to take a look back. So here are my top 7 tips from blogs posted throughout 2020.