Thinking about breaking up with social media? With algorithm changes, declining organic reach, and shifting user behaviour, many businesses are wondering if staying on social media is still worth it. While platforms offer visibility, engagement, and powerful ad tools, they also demand time, effort, and constant adaptation.

February is unique—it’s shorter than most months, which means it can either fly by or feel like it’s dragging. The good news? No matter how it feels, planning ahead will help you stay consistent and stress-free.

As a small business owner and entrepreneur, January has always felt like a fresh start for me. It’s the perfect time to pause, take a deep breath, and shift focus from working in your business to working on it. Here’s how you can refresh your business for 2025.

Over the years, my words have included Believe, Simplify, Work Smarter Not Harder, No Excuses, Balance, Less, and Rediscover. Each one has reflected where I was in life and what I needed to grow. And now, as I look ahead to 2025, one word has stood out above all others.

In this post, we’ll dive into:

• Why pre-planning your content is non-negotiable for 2025 success.

• Practical steps to kickstart your social media strategy.

• How The Social Media Content Planner can be your secret weapon for staying organized, creative, and motivated.

With over 10 years of experience as a social media consultant, I’m here to help you enjoy the season without falling into social media scams to steal your password. Below are my top tips for keeping your social media accounts secure, protecting both your business and your peace of mind.

As the holiday season approaches, service-based businesses may feel a bit out of the loop compared to retail-focused brands. But don’t worry—the holiday rush isn’t just for product sellers. In fact, this time of year can be a perfect opportunity for service providers to connect with clients, increase engagement, and even book out the schedule for the new year. With a few creative tactics, your business can make the most of the season and end the year on a high note.

Here are 15 ways to harness the holiday spirit and set your business up for success.

Discover how social media analytics can transform your small business strategy, helping you understand your audience, improve content, and make data-driven decisions that lead to real growth.

Your social media bio is your brand’s handshake—so make it count! While many focus on creating engaging posts, there's one part of your profile that often gets overlooked: your bio. Let’s dive into what makes a bio shine and how you can craft one that leaves a lasting impression.

Enter user-generated content (UGC)—a powerful and cost-effective way to engage with your audience while letting your customers showcase your brand for you.