As the holiday season approaches, service-based businesses may feel a bit out of the loop compared to retail-focused brands. But don’t worry—the holiday rush isn’t just for product sellers. In fact, this time of year can be a perfect opportunity for service providers to connect with clients, increase engagement, and even book out the schedule for the new year. With a few creative tactics, your business can make the most of the season and end the year on a high note.

Here are 15 ways to harness the holiday spirit and set your business up for success.

Discover how social media analytics can transform your small business strategy, helping you understand your audience, improve content, and make data-driven decisions that lead to real growth.

Your social media bio is your brand’s handshake—so make it count! While many focus on creating engaging posts, there's one part of your profile that often gets overlooked: your bio. Let’s dive into what makes a bio shine and how you can craft one that leaves a lasting impression.

Enter user-generated content (UGC)—a powerful and cost-effective way to engage with your audience while letting your customers showcase your brand for you.

In the ever-evolving world of social media, Facebook Groups have emerged as one of the most powerful tools for small business owners, entrepreneurs, associations, and organizations. These groups offer a unique space to build relationships, foster community, and directly connect with your target audience which wasn’t possible 15 + years ago!  Whether you’re considering joining an established group on Facebook or creating your own, here’s details about Facebook Groups that you should know!

As summer winds down and the back-to-school season kicks off, it's also time for small business owners to get back to business. Celebrating a decade with KA Social Media Consulting, I’m sharing my top tips for easing into the busy season and finishing the year strong.

Imagine being able to connect with your audience instantly, share your brand's story visually, and build a loyal customer base—all through a single feature on a social media platform. Here is a comprehensive guide on using them.

Using social media to drive traffic to your store is essential for boosting sales and increasing visibility, especially during the summer shopping season. Optimize your social media efforts with these techniques to ensure your store thrives in the competitive market, making this summer your best season yet.

In this post, we'll explore how businesses can leverage social media for customer service by providing real-time responses, engaging transparently with customers, and gathering valuable insights. You'll find best practices and examples demonstrating how social media can help you build stronger relationships, showcase your brand's personality, and increase customer satisfaction and loyalty.

Balancing business and summer fun can be challenging for entrepreneurs, but staying active on social media is crucial. In this post, I share essential tips for maintaining an online presence without sacrificing your well-deserved break.