Social media moves fast. Algorithms shift, trends come and go, and it can feel like an uphill battle to stay visible online. But here’s the thing—growing your business on social media isn’t about keeping up with every single change. It’s about showing up consistently with content that connects, engages, and provides value to your audience.

Why April is the Perfect Time to Refresh Your Content Strategy

April is a fresh start. With spring in full bloom, it’s the perfect time to refresh your content strategy, celebrate seasonal themes, and build momentum for Q2. Whether you’re promoting an upcoming launch, engaging your audience with interactive posts, or highlighting special events like Earth Day, these ideas will help you craft a content plan that works for your business.

Like always, I’m not suggesting you post every single day—because, let’s be real, who has time for that? Instead, pick 8-12 ideas that fit your brand, mix up content formats (Reels, Stories, carousels, or static posts), and focus on quality engagement.

Key Themes for April

These themes can help shape your content and keep your posts relevant:

Spring Renewal & Fresh Starts
Earth Month (April 1-30)
April Fool’s Day (April 1)
National Small Business Week (April 28-May 4, 2025)
Easter (April 20, 2025)
Earth Day (April 22)
National Volunteer Week (April 20-26, 2025)
Tax Day (April 15, U.S./ April 30 Canada)
Spring Cleaning & Organization
Wellness, Self-Care & Mental Health Awareness
Supporting Local Canadian Businesses 🇨🇦

Pick the 12 ideas that resonate with you most and start from there! Examples are provided for each so you can see how to apply the prompts to your business, no matter the industry.

Week 1 (April 1–6)

April 1 – April Fool’s Day Fun

Prompt: Share a lighthearted, playful post that aligns with your brand’s personality.

Example: A bakery could post a “new product launch” for an outrageous fake pastry—like a bacon and pickle croissant. The caption could read:

"Introducing our NEW Pickle-Bacon Croissant! 🥐 Just kidding! But we DO have fresh lemon tarts today—who’s coming in to grab one?"

April 2 – Behind-the-Scenes Spring Prep

Prompt: Show how your business is preparing for the new season.

Example: A boutique hotel could share a time-lapse video of their team freshening up their outdoor patio for spring guests.

April 3 – Customer Appreciation Post

Prompt: Highlight a happy customer, share a testimonial, or show how much you appreciate your audience.

Example: A local bakery could feature a customer’s glowing review of their best-selling croissants.

April 4 – Spring Cleaning Tips (Business or Personal)

Prompt: Share tips on organization, decluttering, or refreshing for the new season.

Example: A market vendor could post: "Spring cleaning isn’t just for your home—it’s for your shopping habits too! Declutter your routine and shop fresh at the farmers’ market this weekend!"

April 5 – Interactive Poll or Q&A

Prompt: Engage your audience with a question or poll.

Example: A coffee shop could run an Instagram Story poll: "Spring mornings call for… ☕ Iced Coffee or 🍵 Hot Latte? Vote below!"

*Dartmouth Cafe* *Two If By Sea* *does a great job of getting feedback from the community to make sure they have something new to keep them coming back week after week!*

April 6 – Myth vs. Fact Post

Prompt: Bust a common misconception in your industry.

Example: A local tour company could debunk the myth that "you have to be super fit to enjoy outdoor adventures." They could share photos of different tour options—like gentle scenic walks, boat cruises, or relaxed cycling tours—highlighting that there are experiences for all fitness levels and interests.

Week 2 (April 7–13)

April 7 – What’s Trending?

Prompt: Join a trending conversation, hashtag, or viral challenge that aligns with your brand.

Example: A museum could hop on a trending TikTok audio and showcase a “then vs. now” transformation of their exhibits.

April 8 – Productivity Hack

Prompt: Share a tip that helps your audience be more efficient.

Example: A small event planning company could share a behind-the-scenes video of their team prepping multiple event schedules at once, showing how they batch-plan to stay organized and reduce last-minute stress.

April 9 – User-Generated Content Feature

Prompt: Repost a customer’s tagged photo or video showcasing your product or service.

Example: A local bakery could feature a customer’s Instagram post showing their pastry and coffee, sitting at the café with a book. The business could highlight the cozy atmosphere and the customer’s great taste in treats.

April 10 – Spring Self-Care Reminder

Prompt: Share wellness or mental health tips for spring.

Example: A café could post a calming morning scene—steaming coffee, a journal, and a peaceful moment by the window—encouraging followers to take a break and enjoy simple rituals.

April 11 – Storytelling Post (Your Business Journey)

Prompt: Share a personal story about your business growth.

Example: A market vendor selling handmade goods could post a throwback photo from their very first market setup and a current-day photo showing how much they’ve grown, reflecting on their journey.

*For Cape Breton Bakery* *Aucoin Bakery, this re-introduction is a perfect start to the tourism season! They were closed for a week and took the opportunity of re-opening to share a behind-the-scenes look.*

April 12 – Meet the Maker or Team Introduction

Prompt: Introduce yourself, your team, or someone behind the scenes in your business.

Example: A local craft shop could feature the artist behind their handmade pottery, sharing their creative process and what inspires their work.

April 13 – Fun Fact About Your Industry

Prompt: Share an interesting or surprising fact related to what you do.

Example: A museum or historical site could showcase an unexpected piece of history related to spring traditions, Easter, or the region’s seasonal changes, making learning fun for their audience.

Week 3 (April 14–20)

April 14 – How-To or Tutorial

Prompt: Teach your audience something practical.

Example: A flower shop could create a step-by-step Reel showing how to arrange a bouquet with locally sourced spring flowers, making it easy for followers to try at home.

April 15 – Spring Must-Haves

Prompt: Share a seasonal product, service, or must-have for spring.

Example: A local outdoor adventure company could highlight their top springtime activities, such as kayaking tours, hiking excursions, or bike rentals, and explain why this is the perfect time of year to enjoy them.

April 16 – Throwback Post

Prompt: Reflect on a past milestone, product, or event.

Example: A local farmers’ market could share a throwback photo of their first-ever market day compared to now, showing how much the community has grown and changed over the years.

*Easter is* *Rousseau’s* *time to shine! They do a great job of highlighting relatable products all year round.*

April 17 – Easter & Weekend Specials

Prompt: Highlight any Easter promotions, weekend specials, or last-minute holiday offerings.

Example: A local chocolatier could showcase what Easter treats are still available, sharing an update on the last batches of chocolate bunnies and reminding customers to grab them before they’re gone.

April 18 – Easter Weekend Activities

Prompt: Highlight family-friendly things to do, special holiday offerings, or local events happening over the Easter weekend.

Example: A tour company could share a list of Easter-themed activities, like scenic hikes, outdoor egg hunts, or brunch spots that families can enjoy together.

April 19 – Weekend Inspiration

Prompt: Share a fun, family-friendly weekend idea that aligns with your business.

Example: A boat tour company could post a dreamy sunset cruise photo, inspiring people to make special springtime memories on the water.

April 20 – Community Love

Prompt: Highlight a local business, event, or organization that deserves a shoutout.

Example: A boutique hotel could feature a nearby restaurant, showcasing a guest’s favourite meal and encouraging visitors to support local spots during their stay.

*This brilliant post by* *Change Is Nature Co* *showcases the community while also telling people where to find their products!*

Week 4 (April 21–27)

April 21 – Favorite Thing About Spring

Prompt: Share what you love most about spring—whether it’s a product, experience, or a change in routine.

Example: A flower shop could showcase the joy of receiving fresh spring blooms, asking followers to share their favorite springtime moments in the comments.

April 22 – Earth Day

Prompt: Celebrate Earth Day by sharing an eco-friendly tip, initiative, or sustainability effort.

Example: A local café could highlight their switch to compostable cups and encourage customers to bring reusable mugs by offering a small discount for the day.

April 23 – Customer Spotlight or Testimonial

Prompt: Feature a happy customer, a positive review, or a client success story.

Example: A boutique hotel could share a guest’s glowing review along with scenic photos from their stay, showing what makes their location special.

*Want to share someone else’s travel guide instead of creating one of your own? You can find local business collectives and share their content like in this* *Explore Like A Tourist* *post!*

April 24 – Mini Spring Travel Guide

Prompt: Share a list of must-visit places, hidden gems, or seasonal activities in your area.

Example: A tour company could create a carousel post featuring the top 5 outdoor adventures to try in April, such as waterfalls to visit, local hiking trails, or best spots for a picnic.

April 25 – Business Story

Prompt: Share the story behind your business or a lesson you’ve learned along the way.

Example: A family-run restaurant could post a behind-the-scenes video of their kitchen, reflecting on how a favourite family recipe became their signature dish.

April 26 – Upcoming Products or Packages

Prompt: Tease a new offering, a seasonal service, or a limited-time deal.

Example: A local spa could preview their new springtime relaxation package, featuring floral-infused treatments and a fresh seasonal menu of services.

*Local* *Classy Cards Creative* *does an incredible job of sharing upcoming products to drum up interest before they launch.*

April 27 – Looking Ahead to May

Prompt: Give your audience a sneak peek of what’s coming next month.

Example: A farmers’ market could tease the return of popular vendors, special events, or fresh seasonal produce arriving in May.

Final Days of April (April 28–30)

April 28 – Share A Resource; Yours or Otherwise

Prompt: Provide a valuable tip, guide, or tool your audience will appreciate.

Example: A travel agency could share a downloadable packing checklist for weekend getaways, helping customers prepare for their next adventure.

April 29 – Monthly Recap

Prompt: Reflect on April’s highlights, best moments, or most popular posts.

Example: A community market could showcase a carousel featuring snapshots from their busiest market days, vendor highlights, and customer favourites.

April 30 – Small Business Week Kickoff

Prompt: Celebrate small businesses and encourage your audience to shop local.

Example: A local bookstore could post a roundup of fellow small businesses they love, encouraging their community to support local entrepreneurs throughout Small Business Week.

Let’s Wrap Up April!

April is the perfect time to refresh your content, connect with your audience, and build momentum for the season ahead. Whether you focus on spring renewal, Earth Day, or boosting engagement, consistency is key!

✅ Choose 8-12 content ideas that align with your brand.
✅ Mix up content formats—use Reels, carousels, Stories, and static posts.
✅ Engage with your audience—spend time in DMs and comments.
✅ Plan ahead, but stay flexible—trends and conversations evolve!

📌 Did you know that you may qualify for a grant to help with your digital marketing? The Tourism Digital Assistance Program (TDAP) offers funding to Nova Scotia businesses in the tourism sector to improve their digital presence—including social media strategy, content creation, and more! If you’re a tourism-based business looking to level up your online presence, this could be a great opportunity to get support.

Want to see if you’re eligible? Let’s chat! Send me a message or book a call, and I’ll help you navigate the process to see if TDAP is the right fit for you. 🚀

30 Days Of Content For April 2025