Social Media Strategy

If you’ve posted ‘on the fly’ before, you know the feelings of overwhelm and doubt that come along with it. Is your content working for you? Are you connecting with the right people? What are people going to think when they come across your social media presence?

You need to have an idea of where to start and what needs to be done to achieve your goals. A social media strategy is a plan of your goals and how you will achieve them!

Post with confidence and purpose

The first thing we think every business needs when it comes to social media is a plan. You need to have an idea of where to start and A social media strategy is a plan of your goals and how you will achieve them!

A social media strategy is a document outlining your ideal audience, your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Does this sound familiar?

You’re posting randomly and wondering if anything you’re posting is going to gain traction.

You scroll through social media hoping for inspiration on what to post on your own social platforms.

You throw posts on social media and hope that something sticks but you haven’t had much success and are ready to throw in the towel.

Your social media strategy will include:

A breakdown of your ideal audience.
S.M.A.R.T goals for your online presence.
Content recommendations specific to your business and primary platforms.
Social Media Tactics developed for each primary platform.
Depending on your needs, you can include 3 months, 6 months or 12 months of engaging content ideas specific to your business.

What does a Social Media Strategy offer you?

A social media strategy will help you get ahead of your online presence with content that will engage and connect.

Tactics

You’ll have an idea of what social media tactics will work for your specific platforms.

A Plan

What to post, when to post, how often to post—specific to each of your primary platforms and your business.

Content Calendar

You’ll have content ideas to get you started so you know exactly what to post when you sit down to create content.

“We've used KA Social Media a few times to take over our social media accounts for a few months when needed and it was a huge weight lifted off our shoulders.”

—Beavertails Halifax