28 Days Of Content For February 2025
Social media can sometimes feel like an overwhelming race, can’t it?
Platforms are constantly changing, algorithms keep you guessing, and let’s not even start on the bots and scammers.
But here’s the good news: standing out isn’t about chasing trends. It’s about showing up authentically and creating quality content that resonates with your audience.
Why February is the Perfect Time to Plan Ahead
February is unique—it’s shorter than most months, which means it can either fly by or feel like it’s dragging. The good news? No matter how it feels, planning ahead will help you stay consistent and stress-free.
For many businesses, posting three times a week is a great starting point. In February, that’s just 12 posts—much more manageable than thinking you need 28! These posts could include a short video, a long-form video, a podcast or blog promo, a Reel, a carousel, or even a simple graphic with a question. The options are endless. The key is knowing what your ideal audience loves. Not sure yet? February is the perfect time for some trial and error. Experiment with different formats and see what sticks. Let’s take the pressure off and have fun with your content this month—forget the algorithm for a bit!
Got extra content ideas but don’t want to overwhelm your feed? Use Stories! Stories are a fantastic way to connect with your audience. Share behind-the-scenes moments, ask questions, and start conversations. This is your chance to let your audience get to know the person behind the brand. Spend more time in your DMs and Stories this February, and watch your engagement grow!
Content Ideas for February
Pick the 12 ideas that resonate with you most and start from there! Examples are provided for each so you can see how to apply the prompts to your business, no matter the industry.
Week 1 (Feb 1–7)
Feb 1 – February Kickoff Post
Prompt: Highlight what February means for your business and what’s on the horizon this month.
Example: Retail businesses can showcase Valentine‘s-themed products with an Instagram carousel. Highlight items like gift bundles, candles, and chocolates with a caption such as, “🌹✨ What’s New in February? ✨🌹 Love is in the air, and we’ve got just the thing to make your Valentine’s Day special!” End with a question like, “Which one’s your favourite?”
Feb 2 – Groundhog Day Fun
Prompt: Post a playful prediction related to your business.
Example: Event planners can create a Reel on Instagram: “Will we see an early spring event rush? We predict yes!” Add lighthearted text like, “Stay tuned for exciting event announcements!”
Feb 3 – Black History Month Highlight
Prompt: Spotlight Black-owned businesses in your community or share educational content about Black History Month in your community.
Example: A real estate agent can create a Facebook post showcasing local Black-owned businesses in the communities they have listings in: “This Black History Month, I’m celebrating the incredible contributions of Black entrepreneurs in our community. 🖤✨”
Feb 4 – Customer Testimonial
Prompt: Share feedback to build trust and appreciation.
Example: Service providers can post a Reel on Instagram featuring a client testimonial. Use a mix of video clips or still images with overlay text, such as: “Here’s what our clients are saying! 💬”
Michelle Doucette Photography does a great job of promoting the businesses she works with while sharing behind the scenes content!
Feb 5 – Behind-the-Scenes Content
Prompt: Show your audience how your products or services come together with some behind-the-scenes content. People love to see how things are made, what your office looks like, and more.
Example: Tourism businesses can use Instagram Stories or Reels to share a tour of how winter getaway packages are curated, with short videos showing planning and preparations.
Feb 6 – User-Generated Content (UGC)
Prompt: Feature a post from a customer who has posted about your business and tagged your page.
Example: Retail businesses can repost a customer photo on Instagram of their Valentine’s purchase with a caption like, “Spotted: [Customer’s Name] loving our Valentine’s collection! 💝”
A post from my Instagram sharing social media tips.
Feb 7 – Planning Tip
Prompt: Share actionable advice that’s relevant to your audience and aligned with your industry.
Example: A fashion blogger or influencer could post on Facebook: “5 Tips for Packing for a Winter Conference,” using a carousel format to make each tip visually engaging.
Week 2 (Feb 8–14)
Feb 8 – Staff Spotlight
Prompt: Introduce a team member—or, if you’re a solopreneur, introduce yourself!
Example: Solopreneurs can post a fun Instagram photo of themselves at work: “Hi, I’m [Your Name]—the one-woman show behind [Business Name]! 🎉This type of post builds a personal connection with your audience, showcasing the person behind the brand.
Feb 9 – Interactive Poll or Question
Prompt: Engage followers with a question about your industry.
Example: Artists and creatives can use this kind of post to ask for feedback on products ahead of launch, getting them excited for upcoming releases while gauging interest. Stories come with a built-in polling feature that makes this easy-peasy.
Feb 10 – Local Collaboration
Prompt: Partner with another business or share a related business’s recent post.
Example: Tourism businesses can post on Facebook: “This February, we’ve teamed up with [Local Partner] to offer a cozy winter getaway package, including accommodations and dining!” or “Check out [Local Business]’s Valentine’s Dinner Options when staying with us.”
Rousseau did a great job sharing a gift guide of their new Valentine’s Day Collection this year!
Feb 11 – Valentine’s Gift Guide
Prompt: Help your audience choose thoughtful gifts. Either created/sold by you or by curating local businesses.
Example: Retail businesses can post an Instagram carousel: “5 Perfect Valentine’s Gifts Under $50! Swipe to find the ideal treat for your loved one!”
Feb 12 – Humor Post
Prompt: Share something lighthearted.
Example: Event planners can post an Instagram Reel: “When you plan the perfect outdoor winter event but forget to check the weather forecast… ❄️ Luckily we always have a backup plan” - Sharing a fail is a quick way to humanize your brand with humor.
Feb 13 – Customer Appreciation Post
Prompt: Show gratitude and build excitement.
Example: Retail businesses can post on Instagram Stories: “We 💖 our customers! Thank you for letting us be part of your Valentine’s Day celebrations. 🌹Have you picked up your Valentine’s favourites yet? Share your haul and tag us—we’d love to see it!”
Feb 14 – Valentine’s Day Post
Prompt: Celebrate the day with your audience in a way that relates to the problem your business solves.
Example: A wellness coach could post a Facebook photo of a journal, cozy setup, or self-care moment with the caption: “Love is in the air, and it starts with YOU! 💕 How are you celebrating you this Valentine’s Day? Share in the comments—I’d love to cheer you on!” This approach highlights client progress while fostering self-love and engagement as a part of the brand.
Week 3 (Feb 15–21)
Feb 15 – Black History Month Spotlight
Prompt: Educate or amplify voices.
Example: Retail businesses can post an Instagram carousel featuring Black-owned businesses in the area: “Support local Black-owned businesses this February! Check out these amazing spots to shop, eat, and explore.”
Alben Lane Candle Co recently shared a behind-the-scenes Instagram carousel
Feb 16 – Day in the Life
Prompt: Show a typical workday.
Example: Alben Lane Candle Co recently shared a behind-the-scenes Instagram carousel, showcasing their day hour by hour—from morning planning to hand-pouring candles and packing orders. Each slide offered a glimpse into their process, highlighting the care and craftsmanship behind every candle. It’s a creative way to connect with followers and share the story behind the brand!
Feb 17 – Heritage Day Post for Nova Scotians
Prompt: Celebrate Heritage Day (or Family Day in other provinces) with a fun, engaging post about your industry or business.
Example: Event planners can post on Instagram Stories: “Happy Heritage Day! Did you know? Many of the best family-friendly events are planned over a year in advance!” This type of post ties into the Family Day theme while showcasing expertise and inviting engagement.
Feb 18 – Sneak Peek
Prompt: Share what’s coming soon. Whether it’s a new program, new product or new service, give a hint that there’s something to keep an eye out for.
Example: Retail businesses can post an Instagram Reel: “Spring is coming! Here’s a sneak peek at our new seasonal collection!”
Feb 19 – Fun Fact or Trivia
Prompt: Share something surprising about your industry.
Example: Event planners can post on Instagram Stories: “Did you know? Most conferences take 12 months to plan! Here’s how we make it happen.”
Feb 20 – Educational Content
Prompt: Share insights or tips related to your industry.
Example: A tourism business can post on Instagram: “✨ Winter Travel Tips: 5 Ways to Make the Most of Your Cozy Getaway ❄️” This approach establishes the business as a helpful resource while driving traffic to the blog.
Feb 21 – Inspirational Story
Prompt: Share a story of perseverance or success.
Example: Event planners can post an Instagram carousel: “How we pulled off a last-minute event for 500 attendees!”
Week 4 (Feb 22–28)
Feb 22 – Women in Business Day
Prompt: Celebrate women in your field.
Example: A corporate business can create a LinkedIn post featuring women in leadership roles across the company including photos or quotes from each leader, highlighting their accomplishments and contributions.
Feb 23 – Flash Sale or Exclusive Offer
Prompt: Create urgency with a time-sensitive deal.
Example: Retail businesses can post on Instagram: “Flash Sale Alert! Today only—20% off all Valentine’s leftovers!”
Feb 24 – Throwback Thursday
Prompt: Highlight a past success.
Example: Tourism businesses can post on Facebook: “Throwback to last February’s top-rated getaway packages. Ready to make this year just as special?”
This is an example of a throwback and celebration post!
Feb 25 – Celebrate Your Journey
Prompt: Share a milestone or reflect on how your business has grown and evolved.
Example: A small business could post an older photo paired with a current one on Instagram: “From working out of my living room to opening my first office, it’s been an incredible journey! 🏡➡️🏢” This fresh approach connects with your audience on a personal level and invites them to share their own achievements.
Feb 26 – Seasonal Tips
Prompt: Share advice relevant to late winter.
Example: Tourism businesses can post an Instagram carousel: “5 Ways to Make the Most of Your Winter Getaway.”
Feb 27 – Myth or Fact
Prompt: Post a common myth related to your industry and invite your audience to guess if it’s true or false before revealing the answer.
Example: A skincare brand could post on Instagram: “Myth or Fact? You don’t need sunscreen in the winter. ❄️☀️ What do you think? Drop your answer below, and we’ll reveal the truth in our Stories!” This approach engages your audience with an interactive element while educating them about your industry.
Feb 28 – Month-End Recap
Prompt: Reflect on February’s highlights and share a preview for March.
Example: Any business owner could post an Instagram Reel or Story montage: “Here’s what we accomplished this February. March, we’re ready for you!”
Tips for Authentic Engagement
Use Stories: Dive into Instagram or Facebook Stories to show real-time updates. Share behind-the-scenes moments or ask questions to spark conversations.
Experiment with Formats: Not sure what works best? Try reels, carousels, and static posts to see what resonates.
Engage Directly: Spend more time in DMs or replying to comments. Building relationships beats chasing likes.
Let’s Get Started!
You don’t need to post every single day to succeed. Pick 8–12 ideas from this list, make them your own, and have fun with your content this February. Focus on connecting with your audience instead of impressing the algorithm.
What content idea are you most excited to try this coming month? Share your thoughts in the comments, or send me a message if you’d like a FREE template to help you map out your ideal audience!
By planning intentionally and staying true to your brand, you can create a lasting impact this month and beyond.
Need help getting started? Book your discovery call right here.