Enter user-generated content (UGC)—a powerful and cost-effective way to engage with your audience while letting your customers showcase your brand for you.

As summer winds down and the back-to-school season kicks off, it's also time for small business owners to get back to business. Celebrating a decade with KA Social Media Consulting, I’m sharing my top tips for easing into the busy season and finishing the year strong.

Using social media to drive traffic to your store is essential for boosting sales and increasing visibility, especially during the summer shopping season. Optimize your social media efforts with these techniques to ensure your store thrives in the competitive market, making this summer your best season yet.

In this post, we'll explore how businesses can leverage social media for customer service by providing real-time responses, engaging transparently with customers, and gathering valuable insights. You'll find best practices and examples demonstrating how social media can help you build stronger relationships, showcase your brand's personality, and increase customer satisfaction and loyalty.

Balancing business and summer fun can be challenging for entrepreneurs, but staying active on social media is crucial. In this post, I share essential tips for maintaining an online presence without sacrificing your well-deserved break.

Discover essential tips for managing negative feedback on social media in our latest blog post. Learn how to stay calm, respond promptly, show empathy, offer solutions, and turn challenges into opportunities to enhance your brand's reputation.

While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.

Ever feel like you’re juggling a million things at once and just can’t catch a break? You’re not alone. But guess what? I’ve got a little secret that’s going to make one huge part of your life a whole lot easier. Say hello to your new business bestie, Canva!

In this blog post, we are exploring some must-have AI tools that can take your business or organization to the next level and save you time and money on a regular basis.

Hiring a Social Media Manager for an event, conference, or awards ceremony can offer several benefits that contribute to the success of your event. Here are the benefits.