While we put so much effort into educating and engaging our audience, it’s easy to assume that they know exactly what you offer. But most of the time, your audience—big or small—is only catching snippets.

When I became an entrepreneur in 2014, I heard about fellow entrepreneurs and business owners choosing a word of the year or a theme instead of making resolutions. I decided that choosing a guiding word of the year worked much better for me and my lifestyle!

As we prepare for 2024, it's time to equip yourself with The Social Media Content Planner, so that your social media efforts can finally start working for you and not against you!

While the holiday rush may have your business buzzing, it's vital to keep your social media presence active and engaging. Here are 10 fresh post ideas to connect with your customers this festive season:

In today’s digital world, having an online presence as a small business owner is more critical than ever. Here is how you can leverage Influencer marketing for your small business.

As a small business owner or entrepreneur, understanding what should be included on social media and what should be avoided—aka what spooks your audience and makes them run for the hills—is crucial to creating engaging, successful campaigns and lasting customers.

Here are 10 things that may be haunting your social media efforts and how to avoid them.

As a small business owner, pre-planning your content, your sales, your specials and what’s coming next needs to be a top priority—even when you’re wearing all the hats when it comes to your business.

Here are 10 tactics you can use on social media during the holiday buzz around Black Friday, even if you’re not having a big blowout sale.

So today, we're diving into a topic that's often debated but crucial for business growth: using your personal social media presence to amplify your business following while staying within the bounds of ethical and community guidelines.

Many businesses find themselves at a crossroads when deciding between hiring a freelancer or partnering with a social media agency to handle their online presence.

In this blog post, we'll explore the pros and cons of both options to help you make an informed decision.

If you have come back to your desk from summer vacation to people talking about Threads and you have no idea what they are talking about, you are not alone!

Instagram introduced “Threads” in early July, while it initially had many people jumping to join, have people continued to be interested in the new platform? Are they seeing results?

Time will tell but here’s some information on Threads if you are just learning about this new platform.