DIY your social media for business

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Social Media Kerra Aucoin Mansfield Social Media Kerra Aucoin Mansfield

10 Things That Spook Your Audience On Social Media

As a small business owner or entrepreneur, understanding what should be included on social media and what should be avoided—aka what spooks your audience and makes them run for the hills—is crucial to creating engaging, successful campaigns and lasting customers.

Here are 10 things that may be haunting your social media efforts and how to avoid them.

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Linkedin Kerra Aucoin Mansfield Linkedin Kerra Aucoin Mansfield

Daily, weekly, monthly, and annual checklist for Linkedin

“Out of sight, out of mind” definitely applies when it comes to LinkedIn: if you’re invisible, aka not doing anything after you have set up your account on LinkedIn, your name won’t come to mind when your network needs you.

Here’s what to do daily, weekly, monthly and even annually to make the most out of your time on LinkedIn!

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Kerra Aucoin Mansfield Kerra Aucoin Mansfield

7 ways to encourage User-Generated Content

User-generated content is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, testimonials, or even podcasts. Here’s how to get more of it!

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Business Kerra Aucoin Mansfield Business Kerra Aucoin Mansfield

Why your business needs a blog

We’ve talked before about why you should have a newsletter, so this time I decided to talk about why every small business, entrepreneur and freelancer should have a blog as well.

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