LinkedIn is a social media platform recommended for individuals, business owners, entrepreneurs, freelancers, and corporate organizations. You will often see people connecting with others, commenting on posts, and sharing others' content, but it is still uncommon to see people share their own articles on LinkedIn.

As a business owner, using articles on LinkedIn can be a great way to build credibility in your industry, but that’s just the tip of the iceberg. Here are my top 5 reasons why you should embrace writing your own articles on LinkedIn.

1. Establish thought leadership:

By writing articles on LinkedIn, you can demonstrate your expertise in your industry and establish yourself as a thought leader. This can help you build credibility and attract potential customers and partners.

2. Build brand awareness:

Writing articles on LinkedIn can help you raise awareness of your brand and reach a large audience. You can share your articles with your network, and LinkedIn's algorithm may also suggest your content to others, helping you reach a wider audience.

3. Engage with your audience:

Writing articles on LinkedIn gives you the opportunity to engage with your audience by responding to comments and starting discussions. This can help you build relationships with potential customers and partners.

4. Improve your search engine optimization (SEO):

LinkedIn is one of the largest professional networking platforms, and its articles feature is well indexed by search engines like Google. Writing articles on LinkedIn can help improve your visibility in search results and drive more traffic to your profile.

5. Create a content library:

Over time, your articles on LinkedIn can form a content library that showcases your expertise and demonstrates your thought leadership. This can help you build your reputation as a trusted resource in your industry.

Here are some tips to help you get started:

Choose your topics wisely: Write about topics that are relevant and valuable to your target audience. Share your expertise and provide insights that are not widely known.
Be original: Share original ideas and insights. Avoid regurgitating information that is already widely available.
Be consistent: Regularly publish articles on LinkedIn to keep your audience engaged and to show that you are actively contributing to the conversation.
Engage with your audience: Respond to comments and engage with those who share your articles. This will help you build relationships with potential customers and partners.
Use visuals: Use images and infographics to help illustrate your points and make your articles more visually appealing.
Optimize for SEO: Use keywords and tags to help your articles rank higher in LinkedIn search results. This will help more people discover your content and build your credibility.

LinkedIn articles are a great way to build your credibility, establish yourself as a thought leader, and grow your business. If you have posted any recent articles or plan to in the future, please tag me—another way to increase your reach!—so I see it and can share it with my audience!

Not sure where to start or want a coach in your corner to help you out? Fill in my intake form and book your discovery call!

Why business owners should use articles on Linkedin