As summer winds down and the back-to-school season kicks off, it's also time for small business owners to get back to business. Celebrating a decade with KA Social Media Consulting, I’m sharing my top tips for easing into the busy season and finishing the year strong.

Using social media to drive traffic to your store is essential for boosting sales and increasing visibility, especially during the summer shopping season. Optimize your social media efforts with these techniques to ensure your store thrives in the competitive market, making this summer your best season yet.

Ready to set your out of office and get away for a week or two? Here is how a Social Media Consultant gets ready to take a step back from social media and enjoy time off during the summer!

So I can’t express how thrilled I am that one of my favourite local events—Social Media Day Halifax—is back in person this year. This year, I’ll be presenting and have a few reasons why you should mark your calendar for June 10th 2022.

As we come into a new year, it’s important to take a look back. So here are my top 7 tips from blogs posted throughout 2020.

Build your own community online to future-proof your business. Online groups are some of the only ways people are connecting these days, so as you can imagine, there’s been a spike in people signing up for private membership groups. 

With so many scheduling apps for social media, and a strong social media strategy and content calendar, you can spend as little as a couple of hours a week on multiple social media platforms and still keep up engagement levels with your posts. 

A content calendar is used to plan when and which content will be shared, manage campaigns, and track deadlines for yourself and your team. These are my top 7 reasons why having a content calendar is vital for your business to succeed on social media.

When it comes to the holidays, it’s easy to feel like you don’t have the bandwidth (or the cash) to support all the local businesses you would like to. 

Today we’re here to share a few ways we’re supporting our friends in business during the holiday season.