For entrepreneurs just starting their business, Instagram is one of those platforms that everyone insists upon. But honestly, it can be one of the more overwhelming platforms to try to stay on top of while managing all of your marketing tasks on your own.

If you’re not sure where to start or you want to revisit the basics, this post is for you.

After a few years of mostly zoom meetings and few conferences, I am itching for those live events, conferences, and lunches to talk business and make new connections! Here are 5 reasons you need to attend The Swell Conference on October 21st.

User-generated content is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, testimonials, or even podcasts. Here’s how to get more of it!

Unless you’ve been off social media for the past few months, you’ve probably come across a story, reel, or post about someone having their account duplicated or hacked. Here are 5 ways you can protect yourself from getting hacked too.

While social media is constantly changing, one thing has remained constant for years: Blogging. In this post we’re talking about 5 benefits of blogging for business.

Ready to set your out of office and get away for a week or two? Here is how a Social Media Consultant gets ready to take a step back from social media and enjoy time off during the summer!

Whether you're looking for more sales, clients or to build your professional profile and reputation, here are 10 things you can do to find success on this platform.

As with any type of marketing, it’s best to know what you want before you jump in feet-first! Here’s how to get started with influencer marketing.

So I can’t express how thrilled I am that one of my favourite local events—Social Media Day Halifax—is back in person this year. This year, I’ll be presenting and have a few reasons why you should mark your calendar for June 10th 2022.