The holidays are creeping up on us, so it’s time to start planning your Holiday Instagram Giveaway. Here’s your step-by-step guide to setting one up according to the rules.

Networking looks a little different in 2020. Here's how you can use social media to successfully promote your business and build connections from your home office.

So as we muddle our way through 2020 and face down all the changes that come up, there are a few misconceptions I’ve come across online that I wanted to address. Not just for my business, but for all social media managers. 

No matter the industry you’re in or who you are trying to target, one thing we know for sure is that they are somewhere online. So where are they hanging out and how do you find them?

When it comes to social media, it’s best to look at all of your platforms from a 50,000 foot view, instead of trying to pinpoint issues from the ground. So to answer all of these questions, I usually end up booking them for a Social Media Audit.

With so many people finding themselves with more time on their hands, now is a great time to dig into the back end of your social media accounts.

Running a business is busy work, so save yourself some time by scheduling your social media as much as you can. We’ve compiled 5 of the best platforms for the type of social media scheduling you need: from bloggers to visual artists and even everyday entrepreneurs.

A content calendar is used to plan when and which content will be shared, manage campaigns, and track deadlines for yourself and your team. These are my top 7 reasons why having a content calendar is vital for your business to succeed on social media.

There’s a lot to be said for enjoying a platform. You don’t have to want to spend your whole day perusing IGTV or Facebook Live but you do want to feel like you enjoy yourself when you’re using a platform. If you’re going to be keeping your social media work in house, especially if you’re going to be doing it yourself, you want to use platforms that you feel comfortable engaging on.