Once a staple in every household, the Yellow Pages was a directory where businesses would invest in advertisements to attract local customers. However, with the advent of the internet and the rise of search engines like Google, consumers shifted their habits. Today, people turn to online platforms to find products and services quickly and efficiently.

So I can’t express how thrilled I am that one of my favourite local events—Social Media Day Halifax—is back in person this year. This year, I’ll be presenting and have a few reasons why you should mark your calendar for June 10th 2022.

It is true that you should be on some social media platforms. The next step is choosing what will work for you to post consistently. Here are 10 Low-Effort ways to improve your social media presence.

TikTok isn’t going away any time soon, so let’s chat about 5 reasons why your business should be on TikTok and what benefits you can expect.

While it’s incredibly important to tell people what you have to offer them, it’s just as important to spend much of your time cultivating your relationship with your followers. Here’s how to get strategic with your call to actions.