5 Steps To Spring Clean Your Social Media
When winter slips into spring and the evenings extend past 7pm, it’s natural to start putting away the gloves and mitts and preparing for a deep clean to air out the house after a long winter. When it comes to your social media, there’s no reason you need to wait until spring to review and clean up your accounts.
So hit bookmark on this post and let’s jump into a little TLC for your social media accounts and devices.
1. Update your profile images and cover photos.
If your profile photo is more than a few months old and you’ve done something like cut or coloured your hair, take a moment to update your profile photo on all of your professional platforms. This helps keep your brand fresh and relevant.
Remember to keep your images consistent across all social media platforms; this helps your audience recognize you and helps build a stronger brand image.
2. Make sure your bios and about sections are updated.
The seasons aren’t the only thing that change over time! People and businesses do too! Have you changed locations or opened a new one? Moved your business completely online? Introduced new services or products? Make sure that information is updated!
You want potential customers to be able to reach you easily and not have to go search for a phone number, email address or physical address.
3. Weed out your following and followers.
Even if you’ve been following accounts for weeks, months, or years it doesn’t mean they need to be there forever! If you are following a brand, business or person that doesn’t align with your values and you don’t like their content anymore, then you do not need to follow them or have them on your lists.
Have bots made it to your following list? Businesses or brands that haven’t been active for months or years? Remove those accounts and make room for more space in your feed! Go through your followers list and remove inactive followers, spammers, and bot accounts. Don’t be sad to see these followers go because having a curated list of quality followers/following is more important than quantity in this case.
By removing these inactive accounts, you are leaving room for an audience that you actually want to engage with and they want to engage with you too.
4. Do a social media audit.
Don’t simply delete old content if it didn’t perform well; take a closer look at your past posts and see what worked, what didn’t and how you can improve for the future!
Ask yourself some of the following questions:
Which posts performed best?
Which topics did my audience love? Which ones did they hate?
Which platforms did they interact with me the most?
Which platforms grew the most?
Which platforms did I enjoy creating content for the most?
This can be incredibly time-consuming if you’ve never done one before or if you haven’t done one in a long time. Need help getting started? I wrote a whole blog on how to DIY your social media audit.
5. Review your strategy and set new goals
Time to roll up those sleeves and dust off your social media strategy. Is your content still relevant? Have you changed some of your services or products? It’s time to research the best practices for posting times and content for each platform and adjust your post schedule accordingly.
Things change on social media and they change quickly! Spring makes for a great time to gather up what works and reset your strategy with up-to-date best practices, add new profiles if it makes sense for your audience, etc.
While you’re at it, it’s time to think about what your goals are for social media. If your goal last year was just to get to 100 followers, you might have blown past that by now and aren’t motivated to keep going because your goals have already been achieved. Add in some new milestones to keep yourself accountable.
Keep it tidy all year round
Spring isn’t the only time you can clean up your social media. If you’re overwhelmed by everything involved in tidying up your social media presence, I have the perfect package for you.
Overwhelmed by all of this? Book your Social Media Audit to get access to:
