As the holiday season approaches, service-based businesses may feel a bit out of the loop compared to retail-focused brands. But don’t worry—the holiday rush isn’t just for product sellers. In fact, this time of year can be a perfect opportunity for service providers to connect with clients, increase engagement, and even book out the schedule for the new year. With a few creative tactics, your business can make the most of the season and end the year on a high note.

Here are 15 ways to harness the holiday spirit and set your business up for success.

Your social media bio is your brand’s handshake—so make it count! While many focus on creating engaging posts, there's one part of your profile that often gets overlooked: your bio. Let’s dive into what makes a bio shine and how you can craft one that leaves a lasting impression.

Enter user-generated content (UGC)—a powerful and cost-effective way to engage with your audience while letting your customers showcase your brand for you.

Discover essential tips for managing negative feedback on social media in our latest blog post. Learn how to stay calm, respond promptly, show empathy, offer solutions, and turn challenges into opportunities to enhance your brand's reputation.

While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.

Caught in the recent Meta Blackout? It's a wake-up call for entrepreneurs & influencers alike! Meta's recent hiatus reminded us all: We don't own these platforms. Time to diversify your digital presence!

Once a staple in every household, the Yellow Pages was a directory where businesses would invest in advertisements to attract local customers. However, with the advent of the internet and the rise of search engines like Google, consumers shifted their habits. Today, people turn to online platforms to find products and services quickly and efficiently.

While we put so much effort into educating and engaging our audience, it’s easy to assume that they know exactly what you offer. But most of the time, your audience—big or small—is only catching snippets.

As we prepare for 2024, it's time to equip yourself with The Social Media Content Planner, so that your social media efforts can finally start working for you and not against you!

In this blog post, I’ll recap five spring cleaning challenges for small business owners to refresh their social media accounts.