In this post, we'll explore how businesses can leverage social media for customer service by providing real-time responses, engaging transparently with customers, and gathering valuable insights. You'll find best practices and examples demonstrating how social media can help you build stronger relationships, showcase your brand's personality, and increase customer satisfaction and loyalty.

Balancing business and summer fun can be challenging for entrepreneurs, but staying active on social media is crucial. In this post, I share essential tips for maintaining an online presence without sacrificing your well-deserved break.

Discover essential tips for managing negative feedback on social media in our latest blog post. Learn how to stay calm, respond promptly, show empathy, offer solutions, and turn challenges into opportunities to enhance your brand's reputation.

If you've ever attended one of my workshops, you might've heard me rave about User-Generated Content (UGC). I believe it’s the absolute best type of content a business can have! And guess what? In this blog post, I'll explore why UGC is so amazing and share practical tips on how to leverage it effectively for your business or organization.

In today's digital age, having a strong presence on social media is crucial for the success of any business, especially for startups and small enterprises aiming to establish themselves in the ever-competitive market. Here are some common mistakes that new businesses make on social media, along with tips on how to avoid them:

Whether you're embarking on this journey for the first time or simply need a refresher, these tips are geared toward helping you stay organized, relevant, and effective in your social media marketing efforts.

While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.

Caught in the recent Meta Blackout? It's a wake-up call for entrepreneurs & influencers alike! Meta's recent hiatus reminded us all: We don't own these platforms. Time to diversify your digital presence!

Ever feel like you’re juggling a million things at once and just can’t catch a break? You’re not alone. But guess what? I’ve got a little secret that’s going to make one huge part of your life a whole lot easier. Say hello to your new business bestie, Canva!

Once a staple in every household, the Yellow Pages was a directory where businesses would invest in advertisements to attract local customers. However, with the advent of the internet and the rise of search engines like Google, consumers shifted their habits. Today, people turn to online platforms to find products and services quickly and efficiently.