Thinking about breaking up with social media? With algorithm changes, declining organic reach, and shifting user behaviour, many businesses are wondering if staying on social media is still worth it. While platforms offer visibility, engagement, and powerful ad tools, they also demand time, effort, and constant adaptation.

As a small business owner and entrepreneur, January has always felt like a fresh start for me. It’s the perfect time to pause, take a deep breath, and shift focus from working in your business to working on it. Here’s how you can refresh your business for 2025.

As summer winds down and the back-to-school season kicks off, it's also time for small business owners to get back to business. Celebrating a decade with KA Social Media Consulting, I’m sharing my top tips for easing into the busy season and finishing the year strong.

In this post, we'll explore how businesses can leverage social media for customer service by providing real-time responses, engaging transparently with customers, and gathering valuable insights. You'll find best practices and examples demonstrating how social media can help you build stronger relationships, showcase your brand's personality, and increase customer satisfaction and loyalty.

Balancing business and summer fun can be challenging for entrepreneurs, but staying active on social media is crucial. In this post, I share essential tips for maintaining an online presence without sacrificing your well-deserved break.

In today's digital age, having a strong presence on social media is crucial for the success of any business, especially for startups and small enterprises aiming to establish themselves in the ever-competitive market. Here are some common mistakes that new businesses make on social media, along with tips on how to avoid them:

Ever feel like you’re juggling a million things at once and just can’t catch a break? You’re not alone. But guess what? I’ve got a little secret that’s going to make one huge part of your life a whole lot easier. Say hello to your new business bestie, Canva!

While social media is constantly changing, one thing has remained constant for years: Blogging. In this post we’re talking about 5 benefits of blogging for business.