As a small business owner, pre-planning your content, your sales, your specials and what’s coming next needs to be a top priority—even when you’re wearing all the hats when it comes to your business.

Here are 10 tactics you can use on social media during the holiday buzz around Black Friday, even if you’re not having a big blowout sale.

Looking to plan for success in your social media strategy? Add regular brainstorming to your schedule. Here’s why.