Are you eager to harness the full potential of social media for your business? Join us on December 8 for a transformative in-person workshop, where we will demystify the world of social media marketing. Led by Kerra Aucoin Mansfield, a seasoned social media expert with 9.5 years of experience, this workshop is designed for small business owners ready to take their online presence to new heights.

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Understanding Social Media Marketing:

• Defining Social Media Marketing

Deconstructing Different Content Types:

• Video, Images, Test Posts, Shared Content, User-Generated Content, and Inspirational Content

Harnessing the Power of Content:

• In-depth Exploration of Each Content Type

• Strategies for Crafting Engaging and Authentic Content

Unlocking the Potential for Your Business:

• Building Brand Awareness

• Educating on Products or Services

• Lead Generation and Email List Building

• Client Retention

• Direct Sales and Your Online Shop Window

Setting and Achieving Social Media Goals:

• Identifying Your Social Media Goals

• Assessing Your Audience and Identifying the Best Platforms

Crafting a Winning Content Strategy:

• Posting Frequency and Platform Allocation

• Daily, Weekly, and Monthly Social Media Tasks

• The Power of Hashtags and How to Use Them

• Generating Content Ideas

• Leveraging User-Generated Content

• Understanding Evergreen and Seasonal Content

• Choosing Monthly Themes and Holidays for Content Promotion

• The 80/20 Rule

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By the end of this workshop, you will:

• Assess and identify social media goals tailored to your business.

• Analyze analytics to understand your audience and determine the best posting times.

• Develop a comprehensive daily, weekly, and monthly social media strategy.

• Create effective social media campaigns.

• Craft authentic and engaging content across various platforms.

• Understand the do's and don'ts of social media marketing.

• Master the use of hashtags for increased visibility.