Plan and create the posts, comment back, like and engage, meet new followers, use new hashtags—wait, what’s going on with what new platform?!

Let’s face it, keeping up with social media is a lot of balls to juggle. Platforms change, life gets in the way of planning your posts and before you know it, you’ve forgotten to hit like on any new accounts in weeks.

Recognizing this need early in the pandemic, I got to work with my team to create the planner I needed to keep on top of my social media marketing—while also helping my clients with all of theirs—and The Social Media Content Planner was created!

Developed through years of experience and feedback from clients and students, this planner is not just an agenda to track your next ‘coffee and chat’; it's a solution to the commonly faced challenge of maintaining a consistent and organized social media presence. Unlike other planners, The Social Media Content Planner is tailored to address the unique needs of your business, ensuring that your social media efforts are both effective and manageable.

As we prepare for 2024, it's time to equip yourself with The Social Media Content Planner, so that your social media efforts can finally start working for you and not against you!

What is The Social Media Content Planner?

The Social Media Content Planner is loaded with features to keep your business organized and on-trend:

• Flexible Planning with a 12-Month Softcover Design:

  The softcover, un-dated 12-month planner allows you to start at any time, providing the flexibility needed for businesses with unique scheduling requirements.

• Strategic Monthly Business Check-Ins and Goal Setting:

  The key to success in social media lies in regular evaluation and goal setting. The planner facilitates monthly business check-ins, offering a dedicated space to reflect on your achievements and challenges.

• Efficient Weekly Planning with At-a-Glance Spreads:

  The at-a-glance weekly spreads provide a quick overview of your content schedule, ensuring you stay organized and on top of your game.

• Unleash Your Creativity with Dedicated Writing Space:

  With designated writing space, you can brainstorm, sketch, and outline your most creative and innovative content ideas.

• Daily Guidance with Social Media Cheat Sheets:

  Whether you need quick references for hashtags or engagement tips, these cheat sheets ensure you're armed with the latest insights and best practices.

"The Social Media Content Planner is a beautifully designed and easy-to-use tool for staying organized with all your social media thoughts and ideas. I love the checklists and priority-setting spaces, which are great for making notes about hashtags to remember or creators to follow. The planner helps to ease the overwhelm of managing multiple goals on various platforms. Definitely a must-have for your social media toolkit."

How to use The Social Media Content Planner in your marketing

Set Clear Goals:

Start by defining clear, measurable goals for your social media presence in 2024. This could include increasing follower count, boosting engagement, or driving more traffic to your website. Write these goals in the planner’s designated section.

At the beginning of your planner, in the Commitment Section, consider what actions you’ll take to achieve your goals and write them down.

Then, at the beginning of each month, use the goals section to get clear on what baby steps you can take to make headway toward your goals.

Content Themes and Topics:

Brainstorm content themes and topics relevant to your audience and business.

The planner can help you organize these ideas and plan when to post them throughout the year by using the brainstorming section first, and then moving your ideas into the monthly overview so you can see what theme applies to each month.

There are two sections that can help here, one is content types, so you can make sure you have a diverse selection of content and monthly themes so you can create a cohesive, organized, online presence.

Pro tip, you can also add important holidays for your business in here as well so you don’t lose track of anything.

Integrate Platform-Specific Strategies:

Different social media platforms may require different approaches. Use the planner to tailor your content and posting schedule to each platform's unique characteristics and audience.

Your planner includes 50 content ideas to get you on the right track, as well as daily, weekly and monthly checklists to keep all your different platforms in order.

Content Calendar Creation:

Now that you have your ideas, your content types, your checklists and your themes in order—utilize the calendar section to plot out your posts.

This includes scheduling dates for regular posts, campaigns, and special events. Being consistent with your content is key to keeping your audience engaged.

At the beginning of each week, you’ll have a section to identify your priorities for the week—social media or business—tasks you need to complete, people to connect with, hashtags to use, as well as taking down your followers numbers for each platform.

Measuring your success weekly will let you know if your efforts are working, or if your content needs to be tweaked.

Content Creation and Curation:

Plan and create content in advance. Use the planner to keep track of the content you need to create and align it with your scheduled posting dates.

Tracking and Analytics:

Each week you’ll find a section in your planner to track the performance of your posts. Regularly review analytics to understand what works and what doesn’t, and adjust your strategy accordingly.

Engagement Planning:

Plan how and when to engage with your audience. This includes responding to comments, engaging with followers’ content, and participating in relevant conversations.

If you’re having a hard time keeping up, refer back to your daily, weekly, monthly checklists at the beginning of the book.

Review and Adapt:

At regular intervals, review your social media performance against the goals you set. Use insights from this review to adapt your strategy, making changes in your planner as needed.

There are several pages of notes behind each monthly section, use this space to track what’s working, what’s not, and what new content you’d like to create for next month.

Reflect and Celebrate Successes:

Regularly reflect on the successes and learnings from your social media efforts. Celebrate milestones and use these as motivation to continue refining your strategy.

Each section has a motivational saying at the start of each new month. I love to use some space here to write down my wins so I can keep myself motivated all year round.

Why use a social media planner

As we dive into 2024, the digital landscape is evolving at an unprecedented pace, and staying ahead in the social media game requires strategic planning and organization.

If you're serious about elevating your brand's online presence, The Social Media Content Planner by KA Social Media is your go-to companion for the year ahead.

With its flexible design, strategic planning features, efficient weekly spreads, creative space, and daily guidance, this planner is an investment in the growth and impact of your brand.

Don't just plan your social media; plan for success this coming year.