Running a business and managing social media yourself can be stressful enough without having to worry about being on your phone every moment of every day! 

With so many scheduling apps for social media, and a strong social media strategy and content calendar, you can spend as little as a couple of hours a week on multiple social media platforms and still keep up engagement levels with your posts. 

So if you’re thinking that you’ll be the most authentic without scheduling your posts, here are 7 reasons why we think small business owners should switch to pre-scheduling: 

You can be consistent and active online without physically being present. 

You choose when you schedule the content, not the other way around. You can schedule your content to upload while you’re busy at work or tucked into bed. This also means you can publish when your audience is most receptive, even if you’re not available during the same times. 

You can post even when you don’t have the internet. 

Don’t stress about unpredictable situations (power outages, the hotel doesn’t have wifi, your phone battery dies) with social media scheduling you don’t need the internet to post. You simply need it when you are scheduling the posts.

You can spend more time creating even BETTER content.

 Rather than rushing to take a photo, find a photo online or your camera roll, writing a caption and upload your post at a specific time, say 12pm—you can now sit back and actually think about your posts and the message you want to send. This allows you to create better, more engaging content.

You will have less distractions. 

Social media can be—and often is—a HUGE distraction. Rather than interrupting your work to post a specific thing, once you have scheduled the social media scheduler will do it for you. This prevents you from getting distracted and allows you to finish your work in peace.

You can post outside of business hours aka on YOUR schedule and not anyone else’s. 

With social media scheduling, you can schedule your posts to upload outside of business hours or on weekends. Remember, even though your business may not be open, social media is active 24/7. Have clients that aren’t in your time zone? You can schedule posts so they will see it during their prime time, not yours.

Space out your posts. 

Rather than posting all your content at once when platforms like Facebook will penalize you for spamming—social media scheduling allows you to space out your posts, ensuring that you get the highest return on your content and that you are posting your best content when your followers and clients are actually online.

Manage multiple different accounts from one place. 

With social media scheduling you can post to all of your social media accounts in one place. In addition, if you’re a marketing professional managing multiple different businesses at a time, you can post for all of those different businesses from one place. 

It’s not set and forget

While social media scheduling gives you more freedom to live you life and work hard on your business, it’s important to note that it’s not a ‘set and forget’ kind of situation. You still need to make sure that you can periodically check on your posts to answer questions and engage with the eager audience waiting to chat with you. 

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