Facebook is an essential platform for small business owners to market and advertise their products or services. With over 2.7 billion monthly active users, Facebook provides an excellent opportunity for businesses to reach and engage with their target audience. It provides businesses with the ability to target specific demographics, such as age, gender, interests, and location, making it a valuable tool for reaching their target market.

Even though Facebook is technically free for anyone to use, you still need to create content that is of interest to your audience. In this blog we will explore different types of posts that businesses can use on Facebook to promote their products or services and engage with their audience to reach their marketing goals.

The 5 types of business posts: 

In order to keep your audience engaged and interested it’s important to use a mix of different types of posts. This is important so businesses can keep their Facebook page interesting and engaging for their audience, and ultimately, help grow their business and increase their sales.

1. Promotional Posts: These posts advertise your product or service, encourage people to make a purchase or take action.

2. Educational Posts: These posts aim to educate your audience on topics related to your industry or product/service. This type of post helps establish your brand as an authority in your field.

3. Entertaining Posts: These posts aim to entertain your audience and create a sense of community around your brand. This type of post can include memes, jokes, or funny videos.

4. Inspirational Posts: These posts aim to inspire your audience and create an emotional connection with your brand. This type of post can include quotes, stories, or personal anecdotes.

5. Interactive Posts: These posts aim to engage your audience and encourage them to interact with your brand. This type of post can include polls, quizzes, or contests.
   
   

Post ideas

It's important to be creative, authentic, and consistent in your approach to Facebook marketing. Here are 15 types of content you can create within those 5 post types to create the most engaging mix of posts: 

Text-based posts: 

These are simple updates that consist of text only. They can be used to share news, updates, or promotions with your audience. You can also use them to ask questions, solicit feedback, or start a conversation.

Image-based posts: 

These posts include an image or a series of images to showcase your products, services, or team. Images can help grab attention and make your posts more visually appealing.

Video posts: 

Videos are engaging and can help you communicate your message more effectively. You can create videos to demonstrate your products, share customer testimonials, or provide behind-the-scenes glimpses of your business.

Link posts: 

These posts include a link to an external website or blog. You can use them to share articles, blog posts, or other content that you think your audience will find interesting or helpful.

Event posts: 

If your business is hosting an event, you can create an event post to promote it on Facebook. You can include details such as the date, time, location, and a brief description of the event. You can also include a link to the event registration page or ticket sales page.

Product/Service Showcase: 

One of the most common types of posts is a product or service showcase, where businesses highlight their offerings and provide details about their features, benefits, and pricing. This type of post can include photos, videos, and links to the product or service page on the business's website.

Behind-the-Scenes: 

Behind-the-scenes posts offer a glimpse into the inner workings of a business and can help build a more personal connection with customers. For example, a restaurant could share photos of the kitchen staff preparing dishes or a retail store could post a video of a new product being unpacked.

User-Generated Content: 

User-generated content involves sharing content created by customers, such as photos of them using the business's products or testimonials about their experiences. This type of post can help build social proof and credibility for the business.

Industry News and Trends: 

Sharing industry news and trends can demonstrate a business's expertise and position them as a thought leader in their field. This type of post can include links to articles, videos, or infographics that provide valuable insights for the audience.

Contests and Promotions: 

Contests and promotions can be a great way to drive engagement and encourage customers to take action, such as sharing a post or making a purchase. For example, a business could run a giveaway where customers have to like and share a post for a chance to win a prize.

Educational Content: 

Educational content involves sharing valuable information and tips with the audience that can help them solve a problem or learn something new. For example, a business in the fitness industry could share tips on how to stay motivated during a workout or how to prepare healthy meals.

Customer Reviews/Testimonials: 

Customer reviews and testimonials can be powerful social proof and can help build trust and credibility for the business. Sharing positive reviews or testimonials can encourage other customers to try the business's products or services.

Seasonal/Holiday Posts: 

Seasonal and holiday posts can help businesses tap into the mood and interests of their audience during specific times of the year. For example, a business could share a post wishing their followers a happy holiday or showcasing their seasonal products.

Polls and Surveys: 

Polls and surveys can be a fun and interactive way to engage the audience and gather valuable feedback. For example, a business could run a poll asking followers to vote on their favourite product or service.

Humorous/Entertaining Content: 

Humorous and entertaining content can help lighten the mood and provide a break from the more serious content that businesses typically share. For example, a business could share a funny meme or a video that relates to their industry or product.

In conclusion, businesses that use Facebook effectively can build strong relationships with their audience and promote their products or services to a wider customer base. By utilizing a mix of text-based, image-based, video, link, and event posts, businesses can create a variety of content that appeals to different segments of their audience. 

So, start experimenting with these different types of posts and see what works best for your business on Facebook.

Want more ideas? Download the 50 Content Ideas https://www.kasocialmedia.ca/50-ideas-free or https://www.kasocialmedia.ca/50-bonus-prompts-download